Fushen: 20% growth! No internal competition! Essential for joining a glue brand

The current furniture industry is in a state of "extreme contrast" : The traditional finished furniture market is deeply Mired in price competition, and "price-cutting" has become the norm. However, the high-end custom furniture market has grown at a rate of 20% against the trend, emerging as a new blue ocean in the industry. Fushen Woodworking Glue precisely targets this high-net-worth market. With ten core advantages, it builds a "low-risk, high-return, and stable profit" entrepreneurial platform for entrepreneurs, easily entering the high-end market and bidding farewell to the predicament of low-price competition.

First, choose the right track and the essential demand attribute, with a stable customer base and no off-season

From the red ocean to the blue ocean: While the traditional glue market has fallen into the low-price internal competition of "selling glue like selling cabbages", Fushen has long focused on the custom home furnishing and high-end custom furniture sectors. Its products have been adopted by the high-end lines of leading brands such as Sofiia and Oppein. By closely following the trend of consumption upgrade, one can seize the initiative in the high-end market without engaging in a low-price war.

High repurchase rate of invisible essential demand: Furniture needs to be replaced after 8 to 15 years of use. Woodworking glue is an "invisible essential demand" in the decoration process, especially for the renovation and secondary decoration of fully furnished houses, the demand remains strong. Data shows that the repurchase rate of Fushen customers is as high as 60%. There is no need to chase hotspots or follow trends. Regular repurchases by customers make the business stability far exceed that of other industries.

Second, with strong technology and favorable policies, the risks of starting a business are reduced to the bottom

With 20 years of technical support, even a novice can become a "technical boss" : Fushen has been deeply engaged in the woodworking adhesive field for 20 years, holding 15 invention patents. Its products have passed the EU REACH certification and are supported by a professional R&D and production team. Entrepreneurs don't need to invest tens of millions to build a factory. They just need to focus on market development and easily start their business.

One city, one dealer, locking in exclusive customer sources: Fushen implements a "one city, one dealer" protection policy, with only one dealer set up in each prefecture-level city, completely eliminating competition within the same city. Data from 2024 shows that the repurchase rate of dealers enjoying regional protection is 45% higher than that of non-protected areas, which is equivalent to having an exclusive "commercial fief" and locking in all customer sources.

High profits and low entry barriers, small costs can leverage a large market

High gross profit margin guaranteed, no loss-making promotion: Fushen products focus on the pain points of high-end customers in using adhesives, with a gross profit margin of 25% to 35%, far exceeding the industry average. At the same time, a unified national pricing system is implemented to prevent low-price competition from the root, making the profit per order clear and controllable.

Low threshold start-up, even beginners can quickly recoup their investment: Traditional building materials franchise requires an investment of over 500,000 yuan, while Fushen only needs a refundable deposit of 20,000 yuan and an initial payment of 150,000 to 200,000 yuan, and a 50-square-meter small store can be operated. Among the new franchisees in 2024, 70% are either novice entrepreneurs or cross-industry professionals, and they can recover their investment on average within six months, significantly lowering the threshold for starting a business.

Fourth, comprehensive support and category coverage help you sign deals easily and increase stickiness

Professional technical guidance to enhance contract signing rate: In the face of customers' adhesive application problems (such as cracking of wood veneer), engineers from Fushen can provide on-site teaching, offer customized solutions, and even assist in bidding. In 2024, the signing rate of major clients for dealers receiving technical support increased by 38%, and they won over high-end clients with their professional strength.

A full-category "glue supermarket" with strong customer adhesion: Fushen offers a full range of products including wood veneer glue, panel gluing glue, assembly glue, PUR glue, wood treatment agents, etc. One order can meet 80% of a customer's glue needs. In 2024, our old customers will purchase an average of 5.2 types of products each year, and their customer stickiness far exceeds that of our peers.

Five. With the dual support of traffic and order distribution, you can take on high-quality orders while lying down

Dual online and offline traffic diversion, no need to go door-to-door to expand customers: Fushen has accumulated over 100,000 precise fans across the entire network, with product video views exceeding 20 million, and its search index has remained among the top three in the industry for three consecutive years. After joining, customers can learn about the products through the video account. The headquarters will also assist in customer acquisition and expansion at offline exhibitions, making it easier.

Headquarters dispatches 100% of orders, and you can easily receive local orders: Fushen has established a dedicated "customer resource pool". Local orders obtained from the official website and the 400 hotline will be 100% allocated to local distributors. In 2024, 32% of new customers will come from orders dispatched by the headquarters. In some regions, 15 to 20 customers can be received in a single month, and the transaction rate of dispatched customers is 25% higher than that of natural foot traffic.

Joining Fushen Wood Glue is equivalent to having a "worry-free + guaranteed profit + long-term" entrepreneurial guarantee. Our team with 20 years of industry experience will provide full support to help you solve the core problems of "finding the market, selling products and ensuring profits". If you want to bid farewell to the price war and achieve stable profits in the golden market of high-end custom furniture, Fushen Woodworking Adhesive is your "powerful adhesive" on the road to wealth creation, turning every business deal into stable wealth.