Fushen Woodworking Glue: The Craftsmanship Journey of a Chinese expert in wood veneer glue

I. Fushen: Twenty years of dedication has made it an industry benchmark

Fushen Woodworking Adhesive belongs to Guangdong Fushen Chemical Co., LTD. (formerly Shenzhen General Chemical Co., LTD.), which was founded in 2005 and its headquarters is now located in Dongguan, Guangdong. As a technology-based chemical enterprise integrating R&D, production and sales, the company adheres to the core concept of "concentration, dedication, professionalism and expertise", gathering top chemists, application engineers and wood experts in the chemical industry, and forming a powerful technical R&D team.

After two decades of in-depth development, Fushen has grown into a leading brand in the field of woodworking adhesives in China and is hailed as the "expert of wood veneer adhesives in China". The company holds multiple national patents and has launched innovative products such as the world's first bucket of manual wood veneer glue and rapid pressing board glue. These products have also passed international authoritative tests including the EU REACH certification and the Japanese JAS boiling water peel test. Its production base strictly adheres to international standards, using imported raw materials from the United States, Switzerland and other places. It has established a full-process system from R&D to quality control to ensure that every product meets the dual high standards of environmental protection and performance.

At present, Fushen Woodworking Adhesive has established a sales network covering the whole country. By the first two quarters of 2025, it has added 30 regional exclusive general distributors. Its products are exported to the United States, Singapore, Malaysia and other countries in Asia, Europe and America, serving over ten thousand wood product enterprises worldwide. With the service tenet of "Our customers' problems are our topics", Fushen has continuously provided high-quality solutions for industries such as furniture manufacturing and decoration, and has become a long-term partner of high-end lines of leading brands like Sofiia and Oppein.

Ii. Main Products: An environmentally friendly adhesive matrix covering all scenarios

Fushen woodworking Adhesive, with water-based and environmentally friendly as its core, has developed four major series and over 20 products, fully meeting the full-process demands of the woodworking industry from veneering to assembly

1. Wood veneer adhesive series

GW-6528A hot-press veneer adhesive: Developed specifically for high-end furniture factories, it has a waterproof rating of D3 and can be directly applied with water-based paint. It effectively neutralizes tannic acid in wood and reduces the risk of bluing. Its restorative advantage has solved the problem of secondary hot pressing bubbling and has been successfully applied in a high-end panel furniture factory in Guangzhou, replacing imported brands to achieve dual optimization of quality and cost.

GW-6565 Manual wood veneer Adhesive: A fast-drying single-component water-based adhesive with low adhesive application and easy operation. It supports seamless splicing of wood veneers ranging from 20 to 120 microns thick and is widely used in the veneering process of irregular shapes such as wooden doors and display cabinets. The accompanying GW-1211 dedicated electric iron further enhances the efficiency of manual veneering.

GW-6566A hand-applied wood veneer adhesive: It has good initial adhesion. The flat surface does not need to be ironed; just smooth it out by hand. It has good positioning for applying shapes, wood lines, etc., and only requires light ironing without the need for back-and-forth ironing. Single-sided gluing simplifies the process; It does not bubble when painted and has unique repairability.

2. Panel and assembly adhesive series

GW-1506 Hardwood Special Panel Adhesive: The first original hardwood panel solution, passing the DIN EN204 D4 standard, with strong cohesion, capable of penetrating hardwood fibers to form chemical bonds, completely solving the cracking problem, suitable for high-demand scenarios such as rosewood furniture.

GW-2517 mortise and tenon installation Adhesive: A heat-resistant and fast-drying water-based adhesive with excellent wet adhesion. Any overflow of glue is easy to clean. It is particularly suitable for mortise and tenon joints and finger joints in wood products, significantly reducing the reliance on nailing.

GW-2515 Home Decoration woodworking Adhesive: A ten-ring certified product, it cures quickly within 20-40 minutes and has good wet adhesion. It is widely used in the bonding of wood lines and the assembly of boards in villa decoration. Its environmental performance has been highly recognized by high-end users such as Ms. Ye, the owner.

3. Special Functional Adhesive series

GW-6529 is suitable for cold pressing and hand-attaching leather. Suitable for cold-pressed veneer application and thickening of solid wood. It has excellent waterproof performance and adhesive strength, meeting the EU D3 water resistance standard. It is a single-component product that is environmentally friendly and safe.

GW-6568 is suitable for hand-pasting PVC edge banding, leather, wood veneer, etc. Cold-pressed PVC boards, carbon fiber boards, etc. Environmentally friendly and odorless.

GW-6100 can be used for bonding melamine boards, rock plates, polyurethane foam plastics, polystyrene foam with metals, aluminum honeycomb cores, paint-free boards, aluminum plates with wood veneer, metals with metal structures, curtain walls, honeycomb panels and metal substrates, etc. It is environmentally friendly and safe.

Wood treatment agent series

Fushen Wood Whitening Agent GW-6101 is used for wood veneer and wood bleaching, beautification, and improvement of wood color difference and pigmentation. It does not damage the wood, does not cover the wood grain, leaves no residue and does not turn yellow. The usage method is flexible. It can be wiped, sprayed, rolled or immersed. It has good penetration and can withstand sanding.

Fushen Teak beautification Agent GW-6102 is used to improve the color of teak wood and can achieve a golden effect without sun exposure. It does not damage the wood and does not cover up the wood grain. Environmentally friendly and residue-free. It has good penetration and can withstand sanding and polishing.

The GW-6103 Deep Blue stain remover can remove blue stains caused by metal contamination on wood and wood veneer without damaging the wood, covering the wood grain, leaving no residue or causing yellowing.

Due to the special cross-grain of tree knots (such as MahoganyVeneer, MAPA tree knots, ASH tree knots, etc.), which are prone to wavy wrinkling and cracking, the GW-60 wood veneer softener from Fusen brings difficulties and a large amount of waste to the thin sheet inlaying processing operation. Therefore, it is necessary to soften and level it to ensure the smooth operation of the subsequent slicing and Mosaic work and reduce the losses caused by cracking and repair. Our company's wood chip softening and leveling agent was developed to solve this problem. This agent is water-based, non-flammable, harmless to the human body, and reduces the waste of resources. It is a green and environmentally friendly product.

All products are solvent-free, and the free formaldehyde content is below the European E0 standard. Some have passed SGS testing and Japanese JAS testing, ensuring the environmental quality of wood products from the source.

Iii. Dealer Recruitment and Franchise: A wealth creation Platform for the dividends of high-end custom furniture

Facing the explosive growth of the high-end custom furniture market, Fushen Woodworking Glue has launched a franchise system featuring "low threshold, high support, and strong guarantee" to help partners seize the blue ocean market

1. Franchise policy

Entry requirements: Only a refundable deposit of 20,000 yuan and an initial payment of 150,000 to 200,000 yuan are needed to start a 50-square-meter store. In 2024, 70% of new franchisees will be cross-industry entrepreneurs, and they will recover their investment on average within six months.

Regional protection: Only one exclusive distributor is set up in each prefecture-level city to eliminate competition within the same city and ensure profit margins.

2. All-round support

Brand empowerment: The headquarters has invested tens of millions of resources to build a brand matrix. It has over 100,000 followers on platforms such as Douyin and Video Account, with an annual play volume exceeding 20 million times, directly delivering precise customers to distributors. In 2024, 32% of new customers will come from orders dispatched by the headquarters, and in some regions, the monthly order intake will reach 15 to 20.

Technical support: Professional engineers are on-site to provide guidance, offering full-cycle services from glue usage to process optimization. Data shows that the signing rate of major clients among dealers receiving technical support has increased by 38%.

Market support: Assist in formulating regional promotion plans, participate in international exhibitions such as the Ho Chi Minh Furniture Fair in Vietnam, and provide endorsement for dealers to develop B-end customers.

3. Profit guarantee

High gross profit margin: The product gross profit margin reaches 25%-35%, far exceeding the industry average. The national unified price system effectively resists price wars, achieving "making a profit on every order sold".

Full range of products: From wood veneer glue to food-grade glue, our full product line can meet 80% of customers' glue demands, enhancing order stickiness and average transaction value.

Conclusion: Join hands with Fushen to build a new height for the woodworking adhesive industry

From the technological breakthroughs in solving the blue color change of wood veneer to the business innovations that empower dealers, Fushen Woodworking Glue has always been committed to the mission of "enabling every wood products factory to use good glue", constantly breaking through in the balance between environmental protection and performance. For entrepreneurs, choosing Fushen is not only about obtaining high-quality products, but also about relying on the "technology + brand" dual engines of 20 years of industry experience to achieve stable profits in the golden track of high-end custom furniture.